In collaboration with Kate Lissi and Rachael Alber, I created the new look and feel for “Dora the Explorer” and “Dora and Friends.” White is the main background color for the packaging because market research shows that most of Dora’s competitors use all purple and/ or pink packaging. The new look was designed to stand out on the shelf. This shows the patterns I created for the Dora brand, our in progress concepts, and the final packaging designs now on the shelves.
Made With:
Illustrator & InDesign
Credits:
Box Design: Cara Weiss
Character Design: Nickelodeon